We created this rain preparedness video for Sunday Afternoons to highlight the launch of their Ultra Adventure Storm waterproof hat.
After scouting a variety of locations with access to water for our rain simulation, we ended up shooting at a great spot about 25 minutes outside Portland on a day when the weather was 100% cooperative (which never happens). We shot sequentially, simulating the first ran sequence, then having the skies open up for us and dumping just when we needed it. Thanks, Oregon!
When we storyboarded the concept we kept the boards minimal, focusing on story flow, knowing we would be doing some improvising on location.