Recreating your brand can be pretty scary, but not so much as realizing it isn't living up to the potential of your products. That's where Sunday Afternoons was when they put their trust in us to realign the brand to match their intrepid spirit with their decades of expertise and excellent product line.
Brand ID - Logo, Positioning, Voice, Visual Language / Catalog / Photography(Fall 16) / Video / Hangtags / Trade Show / …
Seasonal catalog category intro pages, featuring the latest styles.
Product Photography / Design Layout
Seasonal update to Merrell's Capra campaign, featuring the latest styles.
Photography / Design Layout
For the Fall 2015 shots we wanted to embrace the changing of the seasons by showcasing the product against the golden grasses of late summer.
Photography / Design Layout
In fall 2014, Woolrich launched their own line of footwear. To celebrate the heritage of the brand, we dug into the archives for inspiration. The result is what you see here. A mashup of their iconic buffalo check plaid, 1973 sheep logo, raw craft paper, wood, felt, and metal.
Packaging / Retail Display / POP / Writing
Ben Edtl, the world’s most passionate handballer, approached us when Edtl Handball was just an idea kicking around in the back of his mind. We had the opportunity to get in on the ground floor to create a complete brand identity for him, as well as help out with product development, attracting investors, and all aspects of launching and marketing this awesome new brand to the global handball market.
Logo / Identity / Brand Voice
See more EDTL Handball here.
Meeting the ladies of Handful is like taking a fun bath. They always leave you feeling better than before they arrived. We strive to let that energy and love of life shine through in all of their brand communications.
Website / Email Blasts / Social Media Content / Photography / Writing
Merrell lept into the barefoot running shoe movement with both feet and came to us for something that would stand out in the outdoor market. Our concept was to take the product benefit of being "connected to the ground," and look at the product and activities from the Earth's perspective. The result was this highly successful campaign. Photos by Dean Van Dis Photo.
Concept / Creative Direction / Design
Sauvie Island Coffee came to us looking for a way to get noticed in a town known for its coffee roasters and connoisseurs. We thought, what better way to soar above the crowd than to celebrate the island's status as a bird sanctuary.
So with that in mind, we created new bird-friendly branding that features a different Sauvie Island bird for each roast, an eye catching color palette, copy, and imagery that ties it all together.
Branding / ID / Packaging / Copy
We created a full brand identity package for this super cool startup, and followed it up with packaging, ads, product photography, and a website all targeted at the world of competitive handball.
Packaging / Website / Product Photography / Advertising
Twice every year we get the fun job of developing launch materials for Woolrich Footwear's amazing new line of boots and shoes. The shoes feature luxurious leathers and wool from the historic Woolrich Woolen Mill in Pensylvania, and we use these as inspiration in creating wholesale catalogs, look books, product photography, video, and social media content to support both the trade launch and consumer launch of each line.
Catalog Design / Studio & Lifestyle Photography / Video
Legendary tool company Milwaukee Electric Tool came to us for help with a creative concept to help explain the benefits of Heated Gear, their new line of battery-powered apparel. We created a photo treatment and 3D modeled electrical components to bring the technology to life on product packaging and digital communication.
Creative Concept / 3D Modeling / Illustration
Once upon a time, we shared an office space with the good folks of Trout Mountain Forestry. So we were stoked when they tapped us for help in freshening up their brand and launching a new website. We even got to tag along on several trips to the forests they manage to capture them in action. It's good to know there are people like these guys looking out for the trees.
Guidelines / Website / Collateral / Photography
We worked with the cool people behind MadeHere PDX to create a logo and branding for their new store. Founded by a team of proud Portlanders, the shop is dedicated to showcasing the talents of Portland-based designers, artists, and makers. We created a logo and supporting graphics to support this handmade aesthetic. Be sure to stop by next time you're in Portland!
Logo Design / Identity / Retail Display
The gals at Handful can be a rowdy bunch, and we love channeling those feisty and fun-loving personalities in their advertising. A highlight is creating an attention-grabbing ad for the annual trade show where they introduce their new products to prospective retailers. Nothing like making a good first impression.
Creative Concept / Photography / Design
ENELL, maker of the favorite sport bra of well-endowed athletes, has a loyal on-line community. We create digital content for all of their new product launches. It's kind of a big deal.
Design / Photography
We collaborated with friend and photographer, Michael Schmitt, on this fun little stop motion video to highlight Merrell's mantra of versatility. Shot by Michael, edited at sparktank, and soundtrack courtesy of Apex Manor.
Creative Concept / Video Editing
For their Fall 2014 product launch, Merrell asked us to create a video which explained the benefits of their new cushioning technology and highlighted several of their new shoes in action. We shot, edited, and created the motion graphics.
Creative Concept / Video / Editing / Motion Graphics / 3D Modeling
When Merrell launched their suite of footwear and apparel product technologies, they challenged us to find a way to dramatize the consumer benefits of these technologies. We developed this concept of animated and still illustrations which show what's going on behind the scenes in all of those cool shoes and clothes.
Creative Direction / 3D / Illustration / Animation
ENELL, maker of the favorite sport bra of well-endowed athletes, is sold in specialty running shops everywhere. They needed a way to call out all of the important features of their patented sport bra design to shoppers. These signs do the trick.
Photography / Design
When Legit Organics was launching their brand new line of organic candy bars, they asked us to create a retail display to introduce their brand and put their delicious chocolates within easy reach of natural food store shoppers. We created these displays, designed for easy set-up and maximum branding at the point of sale. Do yourself a favor and try one of their Shotcaller bars. Mmmmm.
Creative Direction / Design / 3D
A small bra, packed with a lot of features: this calls for a fun little video. Of course the gals of Handful jumped right in as the stars of the show.
Creative Direction / Video / Editing
ENELL sport bras have long been a favorite of well-endowed women in the know. They are specially designed for C-cup and above and are renowned for doing the heavy lifting where others fall short. When they launched their new everyday bra, ENELL asked us to find a way to quickly tell the story of how these hard-working bras will provide unparalleled support and still feel comfortable all day.
Creative Direction / Photography / Design
Digital teasers for the relaunch of Sunday Afternoons Original Adventure Hat.